"TWO DAYS after I gave this book to my partner, he read it and told me that in 2016, he's going vegan. I replied with the Francione "don't delay do it today" line and he said "you don't let up, do you?" I said NO. So he starts his vegan life at midnight tonight. I told him no New Years partying until midnight to give him a further incentive to do it NOW NOW NOW! ;-) This book is the BEST tool for vegan advocacy ever written."