"Simply outstanding. Irrefutably logical and well structured. Based on a simple premise that we all accept – that it is wrong to inflict unnecessary suffering on animals – Francione and Charlton show how our own moral instincts already compel us to be vegan. For those not already vegan, this book refutes all of the perceived obstructions to getting there: religious mores, plant sentience, health concerns, family objections, etc. For those who are vegan, it's a superb guidebook to creative and logical advocacy. A powerful work, and I wish everyone would read it."